Όλα τα εργαλεία είναι απλώς εργαλεία. Μόνο στα σωστά χέρια φέρνουν αποτελέσματα.
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Γιατί έχει διαφορετικό χρώμα το αντιψυκτικο των αυτοκινήτων;
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Ας δούμε τι είναι το μάρκετινγκ και πώς διαφέρει από το στρατηγικό μάρκετινγκ.
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Αναλυτικότερα για το προϊόν, το στέλεχος του τμήματος μάρκετινγκ πρέπει να λάβει υπόψη του τα χαρακτηριστικά του, τις ιδιότητες του, την αξία που προσφέρει στον καταναλωτή τόσο χρηστική (δηλαδή με τη χρήση του προϊόντος) όσο και τη συναισθηματική (το στυλ, κύρος του προϊόντος όπως π.